Licensing

LICENSING INFORMATION AND APPLICATIONS

  1. Alcohol Beverage License
  2. Amusement Distributor License and/or Tags
  3. Cigarette License
  4. Direct Seller License
  5. Dry Cleaning & Washing Machine License
  6. Entertainment License
  7. Operator's (Bartender) License
  8. Parade License
  9. Secondhand Article/Jewelry Dealer License
  10. Temporary Class B Beer and/or Wine License

Alcohol Beverage License

* Before an application for an Alcohol Beverage License is filed in the City Clerk’s office, applicants must begin the approval process by contacting:

1. Kristi Johnson, Community Development Manager, at (414) 329-5342, for review by the Plan Commission.

2. Environmental Health Specialist, at (414) 329-5267, for review by the Health Dept.

3. The Wisconsin Dept. of Revenue at (414) 227-4000 or click here to obtain a Wisconsin Seller’s Permit. This can also be obtained at the Wisconsin State Office Building, 819 N. 6th St., Room 408, in Milwaukee.

4. The Internal Revenue Service to obtain a Federal Employer Identification number. For more information, or to apply online, click here.

The Community Development and Inspection Services Division  are responsible for providing applications and issuing various permits including:

  • Building Permits
  • Plumbing or Electrical Permits
This license year runs from July 1 through June 30.

Beer/Liquor/Wine License Application Forms: 
Class “A” Beer License - $100
For sale of beer in original packages or containers for off-premises consumption only.

“Class A” Liquor License - $500
For sale of intoxicating liquor in original packages or containers for off-premises consumption only.

Class “B” Beer License - $100
For sale of beer for on-premises or off-premises consumption.

“Class B” Liquor License - $500
For sale of intoxicating liquor by the glass for on-premises consumption, and in the original package of container in multiples not to exceed four liters at any one time to be consumed off the premises where sold.

“Class C” Wine License - $100
For sale of wine by the glass or in an opened original container for consumption on the premises where sold.